Your Guide to Fundraising Strategies That Actually Work
Author: James Robson

Here in Bankrolling Tomorrow, I break down real-world capital raises from founders in the arena - what worked, what didn’t, and the decisions that moved the needle. No theory. No pitch decks. Just practical, unfiltered analysis you can apply directly to your own business. I’m James Robson, CEO & Co-Founder of FundOnion, where we’ve helped 13,000+ businesses explore over £1bn in funding.
I’ve raised and structured £100M+ across debt and equity - and this newsletter distils the lessons founders rarely get to see from the inside.
If you’re scaling, exploring funding, or want sharper thinking around capital strategy, you’re in the right place.